● We built this for our own clinic first

We filled our own clinic.
Now we'll fill yours.

In one year, our automated marketing engine brought our wellness clinic 6,000+ new leads and $100,000+ in first-visit treatments, booking out 10 practitioners with a 20 patient waitlist. We build the exact same system for your clinic. Book a free call and we'll show you how.

See the Results
$100K+
First-visit treatments
6,000+
Leads generated
20
Patient waitlist
6 wks
Booked out

Real results from our own clinic.

We didn't build this in a lab. We built it to grow our own wellness clinic, then replicated it across 5 treatment modalities. Here's one year of that system at work:

$100,000+
In initial treatments in year one, before a single repeat visit.
$640,000
In potential treatment value. The pipeline our funnel put in front of our practitioners.
6,000+
New leads generated in 12 months, every one captured and nurtured automatically.
< 1 min
Instant first touch. Every new lead gets an automatic text and email the moment they enquire.
10
Practitioners booked to capacity, with availability maximized across the team.
20
Patients on the waitlist. Demand outgrew the schedule.
6 weeks
Some practitioners booked out six weeks in advance.
5
Treatment modalities. The same system, replicated across every service line.
24/7
Follow-up never sleeps. Nights, weekends, and holidays included.
Want numbers like these for your clinic?

Figures from our own wellness clinic over a 12-month period. Your results will vary with your market, offer, and capacity. Book a call and we'll give you an honest read on what's realistic for you.

Most clinic marketing is
stuck in the past.

Dated content, scattergun placements, and no real offer. And when a lead does arrive, slow follow-up finishes the job of losing them. Here is the gap, and how we close it.

The old playbook is costing you patients.
Boosted posts, stock photos, and a generic book-now ad shown to everyone within 10 km. Those are strategies from a decade ago, and patients scroll straight past them. Modern marketing is a different craft entirely.

The old playbook

  • No real offer, just "we exist, book an appointment"
  • Dated creative: stock photos and recycled graphics
  • Spray and pray placements: the same ad for everyone, everywhere
  • Clicks land on a homepage with no next step

How we do it

  • We craft an offer that draws the right audience and brings in leads, not just likes
  • The right creative and the right message, made for today's feeds
  • Placed in front of the right audience, in the right place: targeted, tracked, and optimized
  • Every click lands on a purpose-built page with one job: book the visit
The right offer
crafted to draw your ideal patient
The right creative
and message, built for today's feeds
The right audience
precision targeting, not everyone in town
The right place
the platforms your patients actually use
Leads in the door
tracked back to every dollar spent

And when a lead does come in? Speed decides who wins the patient.

Decades of lead-response research is blunt about what slow follow-up costs:

78%
of customers buy from the business that responds to them first. If a competitor answers before you, the patient is usually gone.
chose the first responder 78 / 100
Source: Lead Connect, first-responder research
21×
more likely to qualify a lead when you respond within 5 minutes instead of 30. Speed is the whole game.
respond in 5 min respond in 30 min
Source: InsideSales.com / MIT lead-response study
more likely to have a meaningful conversation with a lead when contacted within the first hour. Most businesses take far longer, or never respond at all.
within 1 hour after 1 hour
Source: Harvard Business Review, lead-response audit
80%
of conversions take 5 or more follow-ups, yet nearly half of businesses give up after a single attempt.
follow-ups it takes (5+) where most clinics stop (1)
Source: Invesp / Marketing Donut follow-up research

Our system closes both gaps. A modern offer and creative pull the right patients in, then every lead is answered in under a minute and followed up five or more times, automatically.

We run your marketing
engine end-to-end.

You focus on patient care and conversions. We handle everything that gets them in the door.

Meta Ad Management

We create, run, and optimize your Facebook and Instagram ad campaigns to drive qualified leads to your clinic.

Full Automation Suite

Every lead, appointment, cancellation, and no-show triggers an automated follow-up sequence. Zero manual work.

Your Own GHL CRM

You get a dedicated GoHighLevel sub-account to manage all your leads, conversations, and pipeline stages.

Conversion Tracking

Meta Conversion API installed in your GHL account so every dollar spent is tracked back to real patient bookings.

Appointment Workflows

Automated reminders, confirmations, and re-engagement sequences keep your schedule full and leads warm.

Long-Term Nurture

Leads who don't book immediately stay in a nurture sequence that turns cold prospects into booked patients over time.

High-Converting Landing Pages

We design, build, and host the landing pages your ads point to, built for one job: turning clicks into booked patients.

Weekly Performance Reports

A clear weekly report in your portal: leads, bookings, and pipeline value in plain English. No dashboards to decipher.

5 workflows running
24/7 for your clinic.

Each one is custom-configured to your clinic's brand, voice, and offer during onboarding.

New Lead Opt-In + Voucher

When a lead fills out your ad form, they're instantly contacted with your offer, added to your CRM, and sent a booking link.

Appointment Reminder

Automated reminders sent before every appointment to reduce no-shows and keep your calendar full.

Confirmed Appointment

When a lead confirms their appointment, they're moved to the correct pipeline stage and a notification fires to your team.

No Show Recovery

Leads who miss their appointment receive an automated re-engagement sequence to rebook, recovering lost revenue.

Appointment Cancellation

Cancelled appointments trigger a win-back sequence with a re-offer, keeping the lead warm and in your pipeline.

Long-Term Nurture

Leads not ready to book are placed in a multi-touch email and SMS sequence that converts them over time.

Built for clinics that want
to scale, not manage.

★★★★★

"We went from manually following up on every lead to having everything handled automatically. Our booking rate doubled in the first month."

S
Sarah M.
Apex Physio & Wellness
★★★★★

"The onboarding was surprisingly fast. TMG had our entire system configured and live within a week. The automations just run. We never think about it."

J
James K.
Revive RMT & Chiro
★★★★★

"I was spending 2 hours a day on follow-ups. Now I spend zero. The leads come in, get nurtured automatically, and show up booked."

A
Anika P.
Kinetic Health Centre

We're here to help.

Questions before you start? Reach out and we'll get back to you within one business day.

💬

Telegram

Fastest response.
@tmghelp

📧

Email

For detailed questions.
hello@marketingguys.ca

📅

Book a Call

Schedule a discovery call
to discuss your clinic.

Ready to fill
your clinic's schedule?

Book a free call and we'll show you exactly how we'd build the same lead engine for your clinic. No obligation, no pressure.

Welcome back 👋
Here's your onboarding progress
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Phase 2
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Phase 3
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Phase 4
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🏥 Not Started

Phase 1

Business Details — Your clinic info, branding, and onboarding call booking.

🔗 Locked

Phase 2

Account Setup — Meta, GHL, Google Calendar & Drive connections.

⚙️ Locked

Phase 3

Workflow Config — Content and copy for all 5 automated workflows.

🚀 Locked

Phase 4

Tracking & Go Live — Meta API + GHL confirmation setup by TMG.

About The Marketing Guys

TMG is a performance marketing agency built exclusively for wellness clinics. We manage Meta ads, build full automation systems, and deliver qualified leads directly into your GHL pipeline — all you have to do is convert them into patients.

We Handle
Meta Ad Management
We Handle
All Automations & Follow-Ups
You Handle
Converting Leads into Patients
You Get
Your Own GHL CRM Account

Phase 1: Business Details

Fill in your clinic's foundational information. Once submitted, you'll book an onboarding call with the TMG team to discuss your offer, pricing, and service agreement. Phase 2 unlocks after TMG approves your application.

Primary
Secondary
Accent
📎
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Book Your Onboarding Call

After submitting your business details, you'll need to book a call with the TMG team. We'll discuss your offer, pricing, and service agreement. Phase 2 unlocks once you're approved.

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Phase 2: Account Setup

Connect all the accounts we need to build and run your system. Each item below must be completed before we can configure your workflows. We'll handle the technical setup once all connections are confirmed.

1

Meta Ads Configuration

Pending

Give TMG Partner access to your Meta Business Manager and Ad Account. We need this to run and manage your ad campaigns.

1
Create or log in to your Meta Business Manager
If you don't have one, create one here. Make sure your Facebook Ad Account is linked inside it.
2
Invite TMG as a user
Go to Business Settings → People → Add → invite the TMG staff email below as an Admin. Then give them access to your Ad Account.
3
Submit your Business Manager + Ad Account IDs below
Once you submit, TMG accepts the invitation and this step is marked complete.
Invite this TMG staff email
Waiting for TMG to assign a staff member…
You'll be notified when a staff email is assigned.
Found in Business Settings → Business Info
Found in Ads Manager → Account Overview
Step 1B · Pixel ID + Conversions API
Action Required

We need your Meta Pixel (Dataset) ID and a Conversions API access token. These tell Meta which booking events came from your ads — without them, ad spend is flying blind.

A
Find your Pixel / Dataset ID
Go to Events Manager → click your dataset → the ID (15–16 digits) is at the top under the dataset name. Meta's guide →
B
Generate a Conversions API access token
In Events Manager → your dataset → Settings tab → scroll to Conversions APIGenerate access token. Copy the long token immediately — Meta only shows it once. Meta's full guide →
15–16 digit numeric ID
🔒 Stored encrypted — only TMG staff can see it
2

GHL Sub-Account

Pending — TMG Action

TMG will create your dedicated GoHighLevel CRM sub-account. Your login email must be a Gmail account that owns your booking calendar (so GHL can sync availability). Your login details will appear here the moment it's ready.

Waiting on TMG
We're building your GHL sub-account. You'll be notified the moment your credentials are ready.
📌 Heads-up: your GHL login will be a Gmail address that owns your booking calendar — this is required for availability sync.
3

Google Calendar Links

Action Required

Share each calendar you book appointments on (one per practitioner / room / service). We'll plug them into your GHL sub-account so leads can self-book.

📖
How to get a calendar share link: Open Google Calendar → click the 3 dots next to a calendar → Settings and sharing → scroll to Integrate calendar → copy the Public URL or Secret address in iCal format. Google's full guide →
4

Google Drive Shared Folder

Pending

Create a folder in your Google Drive for assets and deliverables, then share it with the TMG email below as Editor.

1
Create a folder in Google Drive
e.g. "TMG · YourClinicName"
2
Share it with the TMG email below as Editor
Right-click the folder → Share → enter the email → set permission to Editor → Send.
3
Paste the folder URL below + submit
Copy the URL from your browser bar while the folder is open.
Share folder with this TMG email
Waiting for TMG to assign…
You'll be notified when the email is assigned.
Make sure the folder is shared with the TMG email above before submitting.

N8N Workflow Setup

Once all your account connections are confirmed, TMG duplicates your 5 workflow templates in N8N. Phase 3 then populates each one with your business-specific copy.

🤖
Auto-configuration pending account connections
5 workflows will be duplicated once Phase 2 connections are complete.
Waiting

Phase 3: Workflow Review

Our team has drafted the copy for your 5 automated workflows around your offer. Review them below, then approve or request changes.

Email & SMS Signature

Filled in once and reused at the bottom of every email and SMS your workflows send. This represents your business — make sure it'"'"'s the right contact for replies.

📝 Your 5 workflows — click one to set up or edit
Each has its own form for the email & SMS copy it sends. The highlighted tab is the one open below.
💡 Saving here doesn’t change your live automations — your TMG team reviews and publishes each workflow. You can edit and re-save anytime; if a workflow is already live, your team will re-publish your changes.

Workflow 1: New Lead Opt-In + Voucher

Triggered when a new lead fills out your Meta ad form. They receive an instant welcome email + SMS with your offer, get added to your CRM as a new opportunity, and a few minutes later receive a follow-up SMS prompting them to book. Use the merge tag {firstName} in any message and it will be replaced live.

Phase 4: Tracking & Go Live

This phase is handled entirely by the TMG team. We'll install your Meta Conversion API tracking and build your GHL confirmation workflows. You'll see live status updates below as we complete each task.

📊 Performance Dashboard

A live snapshot of the leads we're driving into your practice. Manage and convert them in your GHL account — this is your at-a-glance view of the value coming in.

💡
Manage every lead in your GHL account. Book, message, and move patients through your pipeline there — these numbers update straight from it.

📰 Weekly summaries from your team

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Resources & Reference

Everything you need to work your leads and get the most out of your TMG system. The single most important habit: call new opt-ins fast — we handle every follow-up in between.

🔗 Quick access

⚡ Your 60-second lead playbook

⏱️ Speed wins — call within 5 minutes
Leads are far more likely to book when you reach them fast. We text and email them the instant they opt in; a quick call from your team seals it.
📞 The voucher call script
"Hi [Name], it's [Your Clinic] — congrats on grabbing one of the limited [treatment] vouchers! I'd love to get you booked. It's [discounted price] instead of our usual [regular price], and it includes [what's included]. Does earlier in the week or later suit you better?"
💡 If they thought it was free: gently clarify it's a genuine discount, re-anchor on the value and result, then book them. A voucher lead has already told you they want the treatment.
➡️ Move the card as they progress
In GHL, drag each lead's card through the stages: Requested Appointment → Pending Care → Started Care. This keeps your dashboard accurate and triggers the right automated follow-ups (win-back, no-show, nurture).

🤖 What we automate for you

🆕 New lead welcome — instant SMS + email the moment someone claims a voucher
📅 Appointment reminder — nudges them to lock in a time
Cancellation win-back — re-invites anyone who cancels
👻 No-show recovery — a warm rebook for missed visits
🌱 Long-term nurture — a multi-week email + SMS drip for leads who don't book right away
You focus on the phone and the chair — we handle every follow-up in between.

🗂️ Managing leads in your GHL CRM

Opportunities (Pipeline)
Your leads as cards. Drag them through the stages as patients progress — this is your command center.
Conversations
One inbox for every SMS and email. Reply to leads here — replies come straight to you.
Calendar
All your appointments. Keep your availability current so leads can always book.
Contacts
Every lead's full history — messages, appointments, notes, and tags.
GoHighLevel Help Center →

📊 Reading your dashboard

Opt-Ins
New leads who claimed your offer — your potential lead value.
Appointment Requests
Leads who asked to book — potential revenue entering your pipeline.
Pending Care
Booked and awaiting their visit — revenue on the calendar.
Started Care
Patients now in treatment — revenue being realized.

💡 Best practices

⭐ Ask happy patients for a Google review — it powers your ads and funnel social proof
⚡ Reply fast and warm — speed and tone convert
🗓️ Keep your GHL calendar availability up to date
➡️ Move pipeline cards promptly so your numbers and automations stay accurate
💬 Let the automation do the follow-ups — never feel you have to chase manually

❓ FAQ

A lead thinks the offer is free — what do I say?
It's a genuine discount, not free. Clarify the price and what's included, re-anchor on the value, and book them. They already want the treatment.
Do I need to text leads manually?
No. We handle all the automated SMS + email follow-ups. Your job is the calls and the bookings.
Where do I manage everything?
In your GHL account — pipeline, conversations, calendar, and contacts all live there.
How do I get more leads?
We continuously optimize your ads. More ad budget generally means more leads — talk to your TMG team about scaling.
A workflow message looks wrong — can it change?
Yes. Message your TMG team; we update the copy and re-publish it for you.

🆘 Need help?

Your TMG team is one message away. We monitor your campaigns daily and send a performance summary every week.
✈️ Telegram support · @tmghelp or reply to any TMG email, or book a support call from your dashboard.

📖 Glossary — tap a term to jump to its section

GHL (GoHighLevel) see section →
Your CRM — leads, conversations, appointments, and pipeline in one place.
Pipeline Stage see section →
Where a lead sits: Opt-In → Requested Appointment → Pending Care → Started Care.
Opt-In see section →
When a lead claims your offer on the landing page — the start of the journey.
Speed to Lead see section →
How fast you contact a new lead. Under 5 minutes dramatically improves booking rates.
Automation / Workflow see section →
The engine running your SMS + email follow-ups automatically.
Long-Term Nurture see section →
A multi-week email/SMS drip for leads not ready to book yet.
Cost Per Lead (CPL) 📊 metric
What you pay in ad spend for each opt-in. Lower is better — we optimize your ads toward it.
ROAS 📊 metric
Return On Ad Spend — revenue earned per $1 of ads. Your headline profitability number.
Conversion Rate 📊 metric
The % of leads that move to the next stage (e.g. opt-in → booked). Higher = a healthier funnel.
Lifetime Value (LTV) 📊 metric
Total revenue a patient brings over time — not just the first visit. It's why acquiring leads pays off.
Show Rate 📊 metric
% of booked appointments that actually attend. Our reminder + no-show automations lift this.
Conversion API (CAPI)
Meta's server-side tracking linking ad spend to real bookings — improves targeting over time.

Contact TMG Support

Reach out anytime — we typically respond within a few hours.

💬

Telegram

Fastest response.
@tmghelp

📅

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